Thursday 6 January 2011
Thursday 16 December 2010
New contents page
This is my new contents page, following the updated front page in the previous post. Once again, this time around I fitted the conventions more effectively to my target audience of young people aged 16-25. The colours used are aimed at both male and female audience to widen the interest and audience. I listed the main points of interest throughout the magazine to draw the audience in deeper. Language that I used was spoken directly to the audience t make them feel attached and on a realistic level with the magazine. I focused n he demographics and kept consistency with the colour and font style throughout the two pages.
Tuesday 14 December 2010
New version of the front page.
I produced a new version of the front page for my urban music magazine 'Wavey Rhythms'. The work i produced was an improvement on the preliminary task shown in an earlier post. This time around it was important that I made the more cover more engaging to a young crowd and considered the psychographics and demographics to a higher standard when planning the layout.
The image I am going to use has not yet been applied, but it will be young people dancing or singing in order to introduce familiarity and encouragement for the reader to buy, They will want to be involved and feel connected with the latest URBAN music news so extracting an exciting image from a primary source will make the, want to buy.
The image I am going to use has not yet been applied, but it will be young people dancing or singing in order to introduce familiarity and encouragement for the reader to buy, They will want to be involved and feel connected with the latest URBAN music news so extracting an exciting image from a primary source will make the, want to buy.
Friday 10 December 2010
Charts for the magazine annotation
Top of The Pops:
Advertisements:
1 Page - The Hole (New Film)
1 Page - Always (Cosmetics)
1 Page - Tampax (Cosmetics)
1 Page - Street Dance 3D (Competition)
1 Page - Mobile Wallpapers
1 Page - Mascara (Cosmetics)
1 Page - Sims 3 Racing (Computing goods)
Overall, the advertisemants in Top Of The Pops Magazine take up 7 of 56 pages.
Features:
1 Page - Pixie Lott
2 Pages - Justin Bieber
2 Pages - Selena Gomez
The features in Top of The Pops take up five of fifty-six pages.
In total, Top of the Pops featured 2 Pages for new albums & three pages for small advertisemants (Mobile screensavers)
NME:
Advertising:
4 Pages - Halo (Computer Game)
1 Page - New Album
1/4 Page - Film
1/4 Page - New Album
1/2 Page - Stop Torture (Charity)
1/4 Page - Get Cape. Wear Cape. Fly. (New Album)
1/8 Page - Crinderman (New Single)
1/8 Page - Plants and Animals (New Album)
1/4 Page - Memories of Loss (New Album)
1 Page - Yazoo Drink (Competition)
1 Page - New Album
5 Pages - Concert/Gig Dates and Venues
1 Page - Orange (Mobile Advert)
1 Page - Sold Out Tour
(The Quarter and Half Page Adverts have had to be compressed to make one)
Overall, NME advertising takes up 15 &3/4 pages out of 200.
Main Features:
- 1 PageFront Cover
- 2 Pages 'How to Save 'Rock 'n' Roll''
- 4 Pages Arctic Mokeys Interview
- 2 Pages Festival Poll 2010
- 1 Page New Manchester Riot
- 5 Pages The 'XX'
- 2 Pages The Joy Formidable
- 2 Pages Zola Jesus
- 2 Pages Edwyn Collins
- 2 Pages Rediculous Is Nothing To Be Scard Of
- 2 Pages We Do Things Our Way
In total, NME had 25 pages on festures out of 200.
In total, NME featured eight T.V and Radio adverts and six and a half pages of small ads i.e concert dates.
Advertisements:
1 Page - The Hole (New Film)
1 Page - Always (Cosmetics)
1 Page - Tampax (Cosmetics)
1 Page - Street Dance 3D (Competition)
1 Page - Mobile Wallpapers
1 Page - Mascara (Cosmetics)
1 Page - Sims 3 Racing (Computing goods)
Overall, the advertisemants in Top Of The Pops Magazine take up 7 of 56 pages.
Features:
1 Page - Pixie Lott
2 Pages - Justin Bieber
2 Pages - Selena Gomez
The features in Top of The Pops take up five of fifty-six pages.
In total, Top of the Pops featured 2 Pages for new albums & three pages for small advertisemants (Mobile screensavers)
NME:
Advertising:
4 Pages - Halo (Computer Game)
1 Page - New Album
1/4 Page - Film
1/4 Page - New Album
1/2 Page - Stop Torture (Charity)
1/4 Page - Get Cape. Wear Cape. Fly. (New Album)
1/8 Page - Crinderman (New Single)
1/8 Page - Plants and Animals (New Album)
1/4 Page - Memories of Loss (New Album)
1 Page - Yazoo Drink (Competition)
1 Page - New Album
5 Pages - Concert/Gig Dates and Venues
1 Page - Orange (Mobile Advert)
1 Page - Sold Out Tour
(The Quarter and Half Page Adverts have had to be compressed to make one)
Overall, NME advertising takes up 15 &3/4 pages out of 200.
Main Features:
- 1 PageFront Cover
- 2 Pages 'How to Save 'Rock 'n' Roll''
- 4 Pages Arctic Mokeys Interview
- 2 Pages Festival Poll 2010
- 1 Page New Manchester Riot
- 5 Pages The 'XX'
- 2 Pages The Joy Formidable
- 2 Pages Zola Jesus
- 2 Pages Edwyn Collins
- 2 Pages Rediculous Is Nothing To Be Scard Of
- 2 Pages We Do Things Our Way
In total, NME had 25 pages on festures out of 200.
In total, NME featured eight T.V and Radio adverts and six and a half pages of small ads i.e concert dates.
These show me that advertisements are very effective in magazine's, but also that the bigger the magazine, the greater the amount of adverts to both recieve funding for the magazine's producers as well as filling th pages within the publication.
How does the reader consume music in VIBE and KERRANG?
In KERRANG, the reader consumes music through all sources, their results say that in the last year, their readers consumed:
- 39 CD albums (or £430 worth per reader)
- 45 CD singles (or £135 worth per reader)
- 55% of reader's buy the majority of their music from a Major music chain. e.g. HMV
- 45% buy vinyl from a specialist record shop
- 28% purchase CD's online e.g. Amazon
- 19% own an iPod
- Average of 15 single downloads per reader per month
In VIBE, the reader's also consume their music in many different forms, such as:
- 79% of reader's said it's important for them o keep up-to-date with the latest music
- 97% of reader's are passionate about music
- On average, reader's spend £600 a month on CD's, compared to £480 on average in 2002
- The average reader download's 8 album's a month
- The average reader consumes 6 CD album's a month
The similarities that I can see between these two reader profiels are that the majority of reader's still prefer a hard copy of music, i.e. CD's. This shows that the audience's of these magazine's are working people as they have money, but also that it is a mature audience that don't like to download as much as have their collection of their favourite artist's.
However, there are also differences in the two reader profiles such as Kerrang' give a very brief look over on how music is consumed, whereas Vibe magazine' goes in to much more detail about the average's of consumtion of music by there readers.
I think that these reader profile's show that they have two different types of readers and therefore would have both similar and different advertisements. For example, I think that both these magazines would advertise new albums and singles as the majority of their reader's buy both. I also think that both magazines would have advertisements for 'HMV' and 'Amzaon' as these are large retailer's for their reader's music consumption.
Top of the Pops reader profile:
- £2.35 per issue
- produced once every four weeks
- 104,709 in circulation
- 344,000 regular readers
- 15% male audience, 85% female audience
- target audience age range: 11-15
I think that ym prediction of who Top of the Pops was aimed at was right as, they advertise a wide range of products, from Camp Rock (Disney channel, showing a young audince) to Always sanitary pads. This shows that the target audience is a young audience, but it also shows that the magazine is aimed at girls who are maturing. I also think that the price is a hint toward the target audience as it is not too expensive and is a price that young girls can afford with their weekly 'pocket money'.
Overall, I think that these reader profiles reflect the target audience very well and display the estimated age grouos through the consumtion of music, apart from Top of the Pops, which tells us the target audience age. I think that these reader profiles are very useful tonhelp identify the target audience as their statistics display how much income the reader must have on a monthly basis to afford the magazine and the music that they buy i.e. the amount of CD albums bought on average a month.
In KERRANG, the reader consumes music through all sources, their results say that in the last year, their readers consumed:
- 39 CD albums (or £430 worth per reader)
- 45 CD singles (or £135 worth per reader)
- 55% of reader's buy the majority of their music from a Major music chain. e.g. HMV
- 45% buy vinyl from a specialist record shop
- 28% purchase CD's online e.g. Amazon
- 19% own an iPod
- Average of 15 single downloads per reader per month
In VIBE, the reader's also consume their music in many different forms, such as:
- 79% of reader's said it's important for them o keep up-to-date with the latest music
- 97% of reader's are passionate about music
- On average, reader's spend £600 a month on CD's, compared to £480 on average in 2002
- The average reader download's 8 album's a month
- The average reader consumes 6 CD album's a month
The similarities that I can see between these two reader profiels are that the majority of reader's still prefer a hard copy of music, i.e. CD's. This shows that the audience's of these magazine's are working people as they have money, but also that it is a mature audience that don't like to download as much as have their collection of their favourite artist's.
However, there are also differences in the two reader profiles such as Kerrang' give a very brief look over on how music is consumed, whereas Vibe magazine' goes in to much more detail about the average's of consumtion of music by there readers.
I think that these reader profile's show that they have two different types of readers and therefore would have both similar and different advertisements. For example, I think that both these magazines would advertise new albums and singles as the majority of their reader's buy both. I also think that both magazines would have advertisements for 'HMV' and 'Amzaon' as these are large retailer's for their reader's music consumption.
Top of the Pops reader profile:
- £2.35 per issue
- produced once every four weeks
- 104,709 in circulation
- 344,000 regular readers
- 15% male audience, 85% female audience
- target audience age range: 11-15
I think that ym prediction of who Top of the Pops was aimed at was right as, they advertise a wide range of products, from Camp Rock (Disney channel, showing a young audince) to Always sanitary pads. This shows that the target audience is a young audience, but it also shows that the magazine is aimed at girls who are maturing. I also think that the price is a hint toward the target audience as it is not too expensive and is a price that young girls can afford with their weekly 'pocket money'.
Overall, I think that these reader profiles reflect the target audience very well and display the estimated age grouos through the consumtion of music, apart from Top of the Pops, which tells us the target audience age. I think that these reader profiles are very useful tonhelp identify the target audience as their statistics display how much income the reader must have on a monthly basis to afford the magazine and the music that they buy i.e. the amount of CD albums bought on average a month.
Monday 6 December 2010
Comparison to ther music blogs:
http://www.guardian.co.uk/music/musicblog
The source above is a link from the Guardian newspaper music blog. Its generic conventions clearly represent the blog for an older audience. On the right hand side of the page it states the genres in focus are; pop-rock, electronic and jazz. The blog is very different to wavey rythums in many ways; the demographics comparing the two relate to completely different sets of people in society and certainly appeal to an audience with a higher spending bracket.
http://africanvibes.com/wordpressnew/
The URL i have posted above, is for an african magazine/blog. The site is dominated to a majority of black audience and artists. All the people in the pictures, singing or talking are from an african ethnicity which blatently tells the audience the sight is promoting multiculturalism. I think the main conventions of the blog are to present information about african singers and musicians and inform people in the UK about there movements, decions and successes in the music business. Mtv is a well known company all around the world so by having the logo, 'african vibes' are broadening the target audience and giving the blog stability.
The source above is a link from the Guardian newspaper music blog. Its generic conventions clearly represent the blog for an older audience. On the right hand side of the page it states the genres in focus are; pop-rock, electronic and jazz. The blog is very different to wavey rythums in many ways; the demographics comparing the two relate to completely different sets of people in society and certainly appeal to an audience with a higher spending bracket.
http://africanvibes.com/wordpressnew/
The URL i have posted above, is for an african magazine/blog. The site is dominated to a majority of black audience and artists. All the people in the pictures, singing or talking are from an african ethnicity which blatently tells the audience the sight is promoting multiculturalism. I think the main conventions of the blog are to present information about african singers and musicians and inform people in the UK about there movements, decions and successes in the music business. Mtv is a well known company all around the world so by having the logo, 'african vibes' are broadening the target audience and giving the blog stability.
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