Comparison to ther music blogs:

http://www.guardian.co.uk/music/musicblog

The source above is a link from the Guardian newspaper music blog. Its generic conventions clearly represent the blog for an older audience. On the right hand side of the page it states the genres in focus are; pop-rock, electronic and jazz. The blog is very different to wavey rythums in many ways; the demographics comparing the two relate to completely different sets of people in society and certainly appeal to an audience with a higher spending bracket.



http://africanvibes.com/wordpressnew/

The URL i have posted above, is for an african magazine/blog. The site is dominated to a majority of black audience and artists. All the people in the pictures, singing or talking are from an african ethnicity which blatently tells the audience the sight is promoting multiculturalism. I think the main conventions of the blog are to present information about african singers and musicians and inform people in the UK about there movements, decions and successes in the music business. Mtv is a well known company all around the world so by having the logo, 'african vibes' are broadening the target audience and giving the blog stability.