Uses And Gratifications Theory..

Uses and gratification, are simply ways in which the media attract and use diversion effectively to please the public/target audience.

Diversion - A form of escape or release from everyday pressures (e.g. Movies (cinema), T.V, Consoles, Facebook, Radio)

Personal - Comparing your life with characters or situations on screen (e.g. Big Brother, Tabloid News, I'm a Celebrity get Me Out Of Here)

Personal identity - Looking at someon else's situation and comparing it to your own, looking at different outlooks on the world (e.g. celebrity lifestyle, chased by paparazzi)

Surveilance - Information about 'What's going on in the World' (e.g. e-mail's, Facebook, News, Gig guides)